What Is Digital Twin Technology in Business?

What Is Digital Twin Technology in Business?

Gemma Hughes

Global Marketing Manager

At its most basic level, a Digital Twin of an Organization (DTO) is a virtual representation of an organization’s processes, systems, and operations that mirrors its real-world counterpart. Unlike traditional digital twins used in manufacturing, which mirror physical objects, a DTO represents both physical assets and their interactions throughout the flow of business. 

This digital replica updates and evolves in real time, reflecting changes and conditions through data captured from within the organization’s software systems. This allows you to monitor, analyze, and improve your business by experimenting with its digital clone without making any actual changes to your operations. This means there’s no upfront investment in physical infrastructure and no risk to the business when testing new ideas. 

Let’s consider a scenario where you want to improve your company’s customer service process. With a DTO, you can create a virtual model of your current process using data from your CRM, call center software, and other relevant systems. You can then experiment with different changes—like redistributing workloads, adjusting response times, or implementing new software—all within this digital environment. 

The power of a digital twin of an organization (DTO) lies in its ability to provide instant feedback on how these changes would impact your organization as a whole. You can see how adjusting one process might affect others and how it could impact costs, efficiency, and customer satisfaction. Once you optimize the process in the digital twin, you can confidently implement those changes in the real world. 

 

The Difference Between Digital Twins and Simulations 

Now, you might be thinking, “Isn’t this just a simulation?” Not quite. Traditional simulations model processes under certain conditions with preset inputs and often lack real-time data integration. On the other hand, a DTO is continuously fed with live data from your actual business systems, making it an accurate reflection of your business operations. This allows for more accurate predictions and more relevant insights for decision-making. 

Components Behind Digital Twins 

A DTO requires a blend of technologies: 

  • Data Integration: This is the foundation of your DTO. It involves collecting data from various business systems, such as your organization’s ERP, CRM, HR software, and other digital touchpoints. 
  • Process Mining and Modeling: These tools analyze the data from your systems to automatically generate process maps and identify how processes are actually performed in your organization. 
  • Data Analytics and AI: This is the brain of the operation. It crunches all the integrated data, sifting through the noise to spot patterns and make predictions about future states. 
  • Simulation Software (virtual model): Think of this as your digital sandbox. These platforms allow you to model your business processes and simulate changes under various conditions, enabling stress testing and scenario planning without affecting real operations. 
  • Integration Frameworks and Automation Tools: This is the nervous system, ensuring your digital twin stays in sync with your organization’s operations. Cloud computing often plays a big role here, providing the horsepower to keep everything running smoothly. 
  • Visualization Tools: All the data in the world is useless if you can’t understand it. These tools turn complex information into something you can wrap your head around, whether that’s a process map, a dashboard, analytics reports or a more complex visual representation of your organization’s processes. 

While these components are important for comprehensive DTO implementations, it’s not strictly necessary for a basic DTO to have all of these elements. But at a minimum, it must have a virtual model of the organization’s processes, a way to update that model with real-world data from your systems (automatic or manual), and a user interface to view and interact with the system. 

 

How Digital Twins Work 

Think of a DTO as a three-part system: 

  • The Organizational processes: These are the actual business processes and operations being mirrored—it could be anything from supply chain workflows to customer service operations. 
  • The Virtual Model: This is the digital representation of your organization’s processes. It will be used to test changes and predict what will happen if you tweak something in the real system. 
  • Real-Time Data Flow: The constant chatter between real and virtual. Data from your software systems keeps the virtual model up-to-date. 

 

Here’s how it all comes together: 

  • Data Collection: The DTO pulls data from your existing business systems. 
  • Building the Virtual Model: Process mining and modeling tools use this data to build a virtual representation of your organization’s processes. 
  • Continuous Data Updates: Real-time or periodic data is fed into the virtual model to ensure it reflects the current state of operation 
  • Analysis and Insights: Advanced analytics and AI process this data to generate insights about your processes. 
  • Simulation and Optimization: You can use the DTO to simulate changes and optimize processes before implementing them in the real world. 
  • Continuous improvement: As the organization implements changes and improves, it generates new data, and the cycle starts again. 

 

The magic is in that two-way flow of information. The real-world operations inform the DTO, and the DTO helps improve the real-world processes. Over time, the DTO becomes more refined, leading to better decisions and continuous improvement. It’s a feedback loop of constant optimization. 

 

 

What Can You Do With a Digital Twin? 

The possibilities are mind-boggling. Here are a few examples: 

Predict and Simulate 

DTOs allow you to see into the future of your organization, or at least a very likely version of it. This is incredibly powerful for strategic decision-making. Most major business decisions involve some form of prediction, often based on gut feeling or limited data. DTOs offer a way to make those predictions far more accurate and detailed by simulating scenarios based on real organizational data. 

 

Optimize Complex Systems in Real-Time 

Imagine tweaking your entire operation without disrupting a thing. That’s what digital twins offer. You can test changes in a virtual world before implementing them in real life. Want to see how a new workflow affects efficiency or how reallocating resources impacts productivity? Run it through your DTO. Play around, try crazy ideas, and see what works. Then, when you find something good, implement it in the real world. 

 

Enhanced Process Design 

Process improvement used to be a game of trial and error. Implement a change, observe the results, find issues, start over. DTOs flip this on its head. Now, you can test your process changes in a thousand different scenarios before implementing anything in the real world. This not only saves time but also reduces the risk of negative impacts on your business. 

 

Proactive Process Management 

Inefficiencies and bottlenecks in business processes are common. But what if you could see these issues coming? DTOs make this possible. They monitor your processes continuously, learning their patterns and spotting potential issues long before they become real problems. This means fewer unexpected delays, lower costs, and improved overall efficiency. 

 

Compliance and Risk Management 

DTOs can help ensure that your processes are compliant with regulations and internal policies. By simulating various scenarios, you can identify potential compliance risks before they occur in the real world. This proactive approach to risk management can save your organization from costly penalties and reputational damage. 

 

Continuous Improvement 

With a DTO, you’re not just optimizing once and calling it a day. The continuous flow of real-time data means your digital twin is always learning, always improving. This enables a culture of continuous improvement, where your organization is constantly adapting and optimizing based on the latest data and insights. 

 

Why Should You Care? Key Benefits of Digital Twins  

In business, mistakes are expensive. Digital twins let you make those mistakes for “free.” You can try out wild ideas or risky strategies without risking a penny of real money or a minute of actual time. But that’s just the beginning. Here’s what else you gain: 

  • Improved Decision-Making: Rich data visualizations and insights aid in strategic planning and operational decisions, enabling you to make informed choices based on real-time data. 
  • Lowered Costs: Companies can significantly cut expenses by refining processes and predicting inefficiencies before they occur. 
  • Adapt Quickly to Market Changes: Markets change fast. With a digital twin, you can change faster. Test new strategies in minutes, not months. 
  • Smoother Operations: Companies can identify inefficiencies, discover choke points, and make real-time improvements to maximize performance. 
  • Faster Innovation: Fail fast, learn faster. Test new ideas, and process changes virtually before committing resources, accelerating your innovation cycle. 
  • Support Sustainability Goals:  DTOs can help businesses operate more sustainably by optimizing resource use and reducing waste in processes. 
  • Enhanced Compliance: Simulate regulatory changes and their impact on your processes, ensuring compliance and reducing risk. 
  • Improve Customer Experience: By modeling customer interactions and service processes, a DTO can help you identify issues  or pain points in the customer journey. You can simulate changes to customer service protocols, sales processes, or support systems to enhance overall customer satisfaction and loyalty. 

 

The common thread here is that digital twins allow you to do things that would otherwise be too risky, too expensive, or too disruptive for daily operations in the real world. 

 

The Challenges 

Digital twins are powerful, but there are a few challenges to be aware of: 

  1. Data Quality: Garbage in, garbage out. If your organizational data is inaccurate or incomplete, the insights from your DTO won’t be reliable. Getting this precise, real-time data from relevant systems is tougher than it seems. 
  2. Security: More data means more risk. Digital twins are treasure troves of info, and that makes them targets for cyberattacks. Keeping all that data safe is a full-time job. 
  3. Complexity: Modeling complex systems accurately is hard. There’s always going to be a gap between the model and the real world. 
  4. Cost: While DTOs don’t require physical sensors or IoT devices, there’s still an investment in software, computing power, and expertise needed to set up and maintain the system. 
  5. Scalability Issues: As your organization grows, managing and processing increasing amounts of data efficiently becomes more challenging. 
  6. Integration Difficulties: Many businesses have old systems that might not work well with modern digital twin platforms. Integrating them can take a lot of effort to ensure smooth data flow. 

Overcoming these challenges needs a thoughtful, strategic approach that considers people, processes, and organizational change. Working with an expert like iGrafx can equip companies with both the necessary technology and the proven experience to ensure success.  

 

Real-World Applications of Digital Twins of Organizations Across Industries 

Digital Twins of Organizations (DTOs) are being utilized across various industries to optimize processes, improve efficiency, and enhance decision-making. Here are some key applications: 

Manufacturing 

While traditional digital twins are common in manufacturing for physical assets, DTOs focus on the organizational processes. They help organizations streamline their operations by: 

  • Optimizing Production Processes: By creating a digital replica of their workflows, manufacturers can simulate changes and identify snags without disrupting operations. 
  • Enhancing Quality Control Processes: By modeling quality control workflows, manufacturers can identify areas for improvement and reduce defects. 
  • Improving Training and Safety: Virtual models enable employees to understand and interact with processes in a risk-free environment, enhancing skill development and safety protocols. 
  • Streamlining Supply Chain Management: Model and optimize the entire supply chain process, from procurement to distribution. 

 

With tools like iGrafx’s Process Intelligence Platform, Process360 Live,, businesses fine-tune processes, increase productivity, and cut waste. 

 

Energy Sector 

Energy companies are also tapping into DTOs to: 

  • Optimize Operations: By modeling internal processes such as energy distribution and resource management, companies can enhance efficiency and adapt to demand fluctuations. 
  • Predictive Analysis: DTOs assist in forecasting consumption patterns and adjusting strategies accordingly. 
  • Regulatory Compliance: Ensuring that processes adhere to regulations is critical, and DTOs help monitor and adjust operations to remain compliant. 

 

Healthcare 

In healthcare, digital twins are transforming patient care by: 

  • Improving Hospital Management: Optimizing patient flow, resource allocation, and equipment use increases efficiency and reduces wait times. 
  • Enhancing Treatment Processes: Simulating administrative and clinical workflows to identify inefficiencies and improve patient outcomes. 
  • Training and Development: DTOs provide a virtual environment for staff training and  improving skills without impacting patient care. 

 

Financial Services and Insurance 

DTOs are making strides in finance and insurance by: 

  • Process Optimization: Streamlining processes like claims handling and loan approvals to reduce costs and improve customer satisfaction. 
  • Risk Management: Financial institutions simulate different economic conditions to test investment portfolios and spot potential risks in real-time. This allows them to adjust strategies proactively. 
  • Enhancing Customer Experience: Modeling customer interactions to improve services and tailor products to individual needs. 

 

Supply Chain Management 

Supply Chain Management DTOs are transforming supply chain management by allowing companies to: 

  • Visualize the Entire Supply Chain Process: Model every step of the supply chain process, giving a clear view from sourcing to delivery. 
  • Predict and Mitigate Disruptions: Simulate potential issues in the supply chain process and develop contingency plans. 
  • Optimize Operations: Test changes to logistics processes, inventory management, and delivery routes in the digital model. 
  • Improve Collaboration: Provide a unified view of processes to enhance coordination between departments and partners. 

 

A company facing a sudden spike in demand can use a digital twin to simulate the impact on its supply chain and adjust accordingly, ensuring products reach customers without delays. 

 

How to Get Started (Designing and Integrating DTOs with Existing Systems) 

Thinking about integrating a Digital Twin of your Organization (DTO) into your existing systems? First, you need to understand your current processes inside and out. Process discovery capabilities like the ones that iGrafx provides can help you map out how things work, giving you a baseline to start from. 

With a clear picture of your operations, you can begin setting up a DTO to address issues and improve the overall system. The implementation typically involves several steps: 

  • Data Collection: Gather data from all relevant sources within your organization. This includes information from enterprise software systems, historical records, process documentation, and insights from employees involved in the processes. Accurate and comprehensive data is crucial for an effective DTO. 
  • Model Development: This is where you create your virtual twin of the organization’s processes. Collaboration between business analysts, process experts, data scientists and IT professionals is essential. There’s a good chance most organizations won’t have all these specialists in-house, so you might need to partner with a company specializing in digital twin technology. 
  • Integration: Connect your digital twin to real-time data streams. Your digital twin should mirror reality as closely as possible. 
  • Testing and Validation: Run simulations to ensure your DTO behaves as expected. This is where you catch discrepancies and fine-tune the model. 
  • Deployment and Monitoring: Once everything checks out, it’s go time. Deploy your twin and keep a close eye on how it performs. 

 

Now, this might sound like a lot of work. And it is. But our Process360 Live platform can make the journey smoother. It is an end-to-end solution that handles everything from data collection through process mining and task mining all the way to risk analytics, management and process simulation.  

Essentially, it will help you discover how your processes currently operate, design better versions for the future, and keep tabs on everything to ensure it’s running as planned. Plus, it integrates naturally into your existing workflows, making the transition easier. 

 

The Future Looks Bright with Digital Twin Technology 

Many companies don’t truly understand how their processes work. There’s often a significant gap between how things are supposed to function on paper and how they unfold day-to-day. Digital twins help bridge this divide. 

They expose the messy details of your operations—the unofficial workarounds, hidden bottlenecks, and unexpected dependencies that can make or break your business. By bringing these issues to light, you can design better processes, build more efficient systems, and tackle complex problems in new ways. 

DTOs allow you to: 

  • Visualize your entire organization’s processes in one place 
  • Simulate changes before implementing them in the real world 
  • Identify inefficiencies and bottlenecks in your processes 
  • Optimize operations based on real data and predictive insights 
  • Ensure compliance and manage risks more effectively 

 

Ignoring DTOs now might be like overlooking the internet in the late ’90s. You don’t want to be the company still doing things the old way while competitors use DTOs to improve their operations. 

Ready to take the next step? Embrace the future with Process360 Live by iGrafx, and start transforming your operations today. Try out our free trial and see what’s possible. 

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